Comparing Charismatic Leaders’ Communication Styles: A Study of Presidents Barack Obama and Donald Trump

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Tim P. McMahon 978-1032613024 Routledge 2024

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The book identifies each leader’s charismatic leadership attributes, focusing specifically on communication and impression management. It presents a qualitative collection of leader observations and outcomes based on publications and audio and video recordings. By examining two distinctly different leaders, each with evidence of effective, if controversial, outcomes, it shows a spectrum of approaches to mobilizing followers.

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