Text Analytics for Business Decisions: A Case Study Approach

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Andres Fortino 9781683926665 Mercury Learning and Information 2021

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Using a case study approach, this book was written for business analysts who wish to increase their skills in extracting answers for text data in order to support business decision making. Most of the exercises use Excel, today’s most common analysis tool, and R, a popular analytic computer environment. The techniques covered range from the most basic text analytics, such as key word analysis, to more sophisticated techniques, such as topic extraction and text similarity scoring.

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