Nilofer Merchant has written a wonderful book about the new era in which we are living and working. Finally, someone said it: social isn’t about marketing, or putting a new veneer on an old thing – it’s that everything is social. Nilofer integrates the social aspects of people - as humans, employees, consumers - with what institutions need to know. Today, connected individuals can now do what once only large behemoth organizations could. The unit of value creation is no longer some machine with humans simply a cog to be plugged in or pulled out.