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A Research Agenda for Service Marketing

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By E Resource Library Posted on Apr 29, 2025

In Category - Academic Reading Materials, Marketing

Authors: Olivier Furrer, Mikèle Landry, Chloé Baillod, Jie Y. Kerguignas ISBN Number: 978-1803923161 Published By: Edward Elgar Publishing In Year: 2024

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A Research Agenda for Service Marketing will be essential reading for students and scholars in marketing, management, economics and finance. It will also prove invaluable to professionals and managers looking for a deeper understanding of modern service marketing.

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