AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots

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Peter Gentsch 978-3319899565 Palgrave Macmillan 2018

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AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.

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