Analytics and Big Data for Accountants, 2nd Edition
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978-1119784623
John Wiley & Sons Inc
2020
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loginWhy is big data analytics one of the hottest business topics today? This book will help accountants and financial managers better understand big data and analytics, including its history and current trends.
Key topics covered include:
- Evidence-based techniques for finding or generating data, selecting key performance indicators, isolating program effects
- Relating data to return on investment, financial values, and executive decision making
- Data sources including surveys, interviews, customer satisfaction, engagement, and operational data
- Visualizing and presenting complex results
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