Applied Mass Communication Theory: A Guide for Media Practitioners

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By Phouneat Yin Posted on Feb 9, 2024
In Category - Marketing
Jack Rosenberry 978-0367630362 Routledge 2021

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Applied Mass Communication Theory: A Guide for Media Practitioners (Third Edition) connects mass media theory to the contemporary work of media professionals. The text presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. 

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