B2B Customer Engagement Strategy : An Introduction to Managing Customer Experience
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7
978-3031234088
Palgrave Macmillan
2023
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loginBusiness to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience. In fact, companies such as Google, Amazon, Microsoft, and others now employ professionals in customer engagement roles and dedicate entire corporate divisions to ensure seamless customer engagement.
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