Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs

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By Phouneat Yin Posted on Mar 30, 2024
In Category - Marketing
W. Chan Kim 978-1647821326 Harvard Business Review Press 2023

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Disruption dominates innovation theory and practice. But disruption is destructive-displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow? With three decades of research, the number one global-bestselling authors of Blue Ocean Strategy W. Chan Kim and Renée Mauborgne reveal another way to innovate and grow-nondisruptive creation. Just as Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach-nondisruptive creation-that is free from the destructive displacement that happens when innovators set out to disrupt. 

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