Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs
(0 User reviews)
127
978-1647821326
Harvard Business Review Press
2023
For read a book, Please sign into your account.
login
Disruption dominates innovation theory and practice. But disruption is destructive-displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow? With three decades of research, the number one global-bestselling authors of Blue Ocean Strategy W. Chan Kim and Renée Mauborgne reveal another way to innovate and grow-nondisruptive creation. Just as Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach-nondisruptive creation-that is free from the destructive displacement that happens when innovators set out to disrupt.
There are no reviews for this eBook.
There are no comments for this eBook.
You must log in to post a comment.
Log in
