Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing

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Hersh Shefrin 978-0195304213 Oxford Univ. Press, Oxford, 2007

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Even the best Wall Street investors make mistakes. No matter how savvy or experienced, all financial practitioners eventually let bias, overconfidence, and emotion cloud their judgement and misguide their actions. Yet most financial decision-making models fail to factor in these fundamentals of human nature.

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