Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

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By Phouneat Yin Posted on Mar 29, 2024
In Category - Marketing
W. Chan Kim 978-0316314046 Hachette Books, 2017

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Following up on 2015's Blue Ocean Strategy, Drs. W. Chan Kim and Renée Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth. They guide you step-by-step through taking your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools, Kim and Mauborgne deliver a guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. 

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