Branding: In Five and a Half Steps

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By Phouneat Yin Posted on Mar 9, 2024
In Category - Marketing
Michael Johnson 978-0500518960 Thames & Hudson Ltd 2016

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In this book Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. 

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