Business Experimentation: A Practical Guide for Driving Innovation and Performance in Your Business
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15
978-1398601673
Kogan Page
2021
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loginThis book is a step-by-step, practical guide to the six-stage business experiment process, from understanding the problem or opportunity to creating a hypothesis, planning the experiment and analysing the findings. It explores the top design criteria for successful and impactful business experiments and includes valuable case studies covering problem solving, performance improvement and strategic innovation.
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