Cognition and Business Models: From Concept to Innovation
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140
978-3031515972
Palgrave Macmillan
2024
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loginThis book explores how theories of cognition inform our theoretical understanding of business models and business model innovation. A business model can either be viewed as an objective description of an activity system, or as an abstract, conceptual, and perceptual construct, that is the result of cognition. From this second point of view, the business model becomes a schematic mental model that is created, shaped, and shared over time. In other words, managers hold in their mind perceptual constructs that constitute schemas of the business model.
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