Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you:

• Reshape your connections with your customers
• Find new ways to connect with existing suppliers while also activating new sources of capacity
• Create the right revenue model
• Make the best technology choices to support your strategy

  Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.