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Consumer Behavior

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By Phouneat Yin Posted on Feb 9, 2024
In Category - Marketing
Wayne D. Hoyer 978-0357721292 Cengage, Boston, MA 2023

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Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment." -- Provided by publisher

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