Consumer Behavior: Building Marketing Strategy

(0 User reviews)   63
By Phouneat Yin Posted on Feb 12, 2024
In Category - Marketing
David L Mothersbaugh Associate Professor of Marketing 978-1259232541 McGraw-Hill Education 2015

For read a book, Please sign into your account.

login

Builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall.

There are no reviews for this eBook.

0
0 out of 5 (0 User reviews )

Add a Review

Your Rating *
There are no comments for this eBook.
You must log in to post a comment.
Log in

Related eBooks