Consumer Behavior: Building Marketing Strategy

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By Phouneat Yin Posted on Feb 12, 2024
In Category - Marketing
David L Mothersbaugh Associate Professor of Marketing 978-1259232541 McGraw-Hill Education 2015

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Builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall.

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