Contemporary Advertising

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By Phouneat Yin Posted on Feb 13, 2024
In Category - Marketing
William Arens 9781260259308 McGraw Hill 2020

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Contemporary Advertising and Integrated Marketing Communications was written for under-graduate students in liberal arts, journalism, mass communication, and business schools. However, because of its practical, hands-on approach, depth of coverage, and marketing management emphasis, it is also widely used in independent schools, university extension courses, and courses on advertising management. The wealth of award-winning advertisements also makes it a resource guide to the best work in the field for students in art and graphic design courses and for professionals in the field"-- Provided by publisher

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