Corporate Communication: Concepts and Practice; Third Edition
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60
978-1032694719
Routledge India
2024
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loginCorporate Communication: Concepts and Practice--a comprehensive and engaging textbook--helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a "sense of being," on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors.
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