Corporate Relationship Management Strategy
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123
978-1637427569
Business Expert Press
2025
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loginThis book is perfect for corporate leaders, marketing communication practitioners, and students who want to gain a deep understanding of effective relationship management.
It draws on research from business, organizational psychology, and communication whose insights it applies to practice through clear and practical examples. The chapters discuss the process of building and maintaining relationships via the consistent implementation of corporate values to ensure the stakeholders’ identification with the company.
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