Cracking the Innovation Code : How To Unlock The True Potential of Your Business To Grow Through New Products
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loginAuthor Dr Andy Wynn, along with contributions from leaders of some of the biggest companies on the planet (including DuPont, 3M, Johnson Matthey and Imerys), finally reveals the secret of how you can unlock the potential in your business to grow.
In the follow up to his book Transforming Technology into Profit, Andy takes you on a journey that explains how the organisation and culture within your business impact your company’s ability to innovate.
Using his "Three Tiers of Successful Innovation", Andy reveals how to clearly identify what aspects of your business are holding back growth and how to use that information to transform your business into one that facilitates growth by revitalising the structure and culture of your business to focus employee behaviours on adding profitable new revenue streams.
