Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

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By Phouneat Yin Posted on Mar 7, 2024
In Category - Marketing
Geoffrey A. Moore 978-0062292988 2014

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Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers

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