Customer Data and Privacy: The Insights You Need from Harvard Business Review (HBR Insights Series)
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131
978-1633699861
Harvard Business Review Press
2020
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loginIs it possible to take advantage of the benefits of data collection - and mitigate risks - for both companies and customers?
Most consumers are not very skilled at evaluating privacy risks; they're either unable to determine the cost of sharing personal data online or unaware of what they're sharing. (Doesn't everyone scroll down without reading to click "I accept"?) Without much intervention from most federal or state-level governments, companies are on their own to define what qualifies as reasonable use. In today's digital surveillance economy, there are no clear-cut best practices or guidelines.
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