In Marketing, renowned business expert Brian Tracy has provided 21 powerful and proven ideas any business can use immediately to improve their strategic marketing results. You’ll discover how to: • Build your customer base • Set yourself apart from the competition • Use market research and focus groups to fuel better decisions • Fulfill a basic emotional need for buyers • Determine the correct price point for your offerings • Make the most of your distribution channels • Give customers a reason to switch from your competitors • And much more!