Digital Analytics for Marketing (Mastering Business Analytics)
(0 User reviews)
213
978-0367457921
Routledge
2024
For read a book, Please sign into your account.
loginThis second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.
There are no reviews for this eBook.
There are no comments for this eBook.
You must log in to post a comment.
Log in
