Digital Customer Service: Transforming Customer Experience for an On-Screen World
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112
978-1119841906
Wiley
2021
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loginWritten for Customer Service and Customer Experience leaders as well as C-suite executives (CEOs, CFOs, CIOs), Digital Customer Service helps business leaders balance three critical priorities:
- Creating an excellent experience for customers that increases customer loyalty and profitability
- Driving down the cost of Customer Service/Support interactions, while increasing revenue through Sales interactions
- Moving quickly toward the goal of "digital transformation"
We have discovered―in our research and our first-hand experience―that when companies commit to achieving true Digital Customer Service, they can make significant progress toward all three of these goals at once. Digital Customer Service provides the roadmap for how your company can get there. And when you do, who wins? EVERYONE.
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