DIGITAL MARKETING STRATEGY: an integrated approach to online marketing
(0 User reviews)
48
978-0749474706
Kogan Page
2016
For read a book, Please sign into your account.
loginRather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding.
There are no reviews for this eBook.
There are no comments for this eBook.
You must log in to post a comment.
Log in