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Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

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By Chanbuntith Sim Posted on Feb 9, 2024
In Category - Academic Reading Materials, Entrepreneurship
Rita Gunther McGrath, Ian C. MacMillan 9781591396857 Harvard Business Review Press 2009

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How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk? In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence.

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