The Edge Strategy framework challenges how the boundaries of your existing products and services map to your customers' views of the world and then provides three different lenses through which you can see and leverage value: Product edge : how to capture incremental profits and other benefits by slightly altering the elements and composition of a core offering ; Journey edge : how to create and capture extra value by adjusting your role in supporting the customer's journey to and through your offering ; Enterprise edge : how to unlock additional value from resources and capabilities that support your core offering by applying them in a different context, for a different offering or different set of customers.