Emerging Markets Rule: Growth Strategies of the New Global Giants

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Mauro F. Guillén, Esteban Garcia-Canal 9780071798112 McGraw Hill 2013

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The newest economic behemoth, China, is snatching market share from the U.S., Japan, and Europe at an alarming rate. But China isn't alone. The world'slargest producers of biofuel, meat, consumer electronics, regional jets, baked goods, candy, and many other products are all emerging market multinationals (EMMs). And industries poised to be taken over by EMMs include personal computers, IT services, mining, wind turbines, and cement.

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