Entrepreneurial Marketing: An Effectual Approach
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90
978-1138712911
Routledge
2017
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loginHow do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially challenging to entrepreneurs.
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