Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability
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119
978-1119835202
Philip Kotler
2023
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loginMarketing legend Phil Kotler and his colleagues explain why the conventional "professional" approach to marketing is no longer enough. Marketers must be more entrepreneurial, creative, and risk-taking, if they are to adapt to the challenges of the post-pandemic digital world.
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