Essentials of Marketing : Theory and Practice for a Marketing Career
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978-0367773427
Routledge
2022
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loginThis comprehensive textbook introduces students to all the core principles of marketing practice using an employability-focused approach. Essentials of Marketing is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success.
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