Foundations of Marketing

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By Phouneat Yin Posted on Feb 9, 2024
In Category - Marketing
William M. Pride 978-0357129463 Cengage, Boston, MA 2021

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Introduce your students to the key decision areas in marketing practice today with the most current principles of marketing text -- Pride/Ferrell's FOUNDATIONS OF MARKETING 9E. The authors apply their personal teaching experiences to provide engaging, updated content that blends a clear presentation of fundamental principles with discussions of the latest, emerging topics influencing marketing today.

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