Foundations of Marketing
(0 User reviews)
109
978-0357129463
Cengage, Boston, MA
2021
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Introduce your students to the key decision areas in marketing practice today with the most current principles of marketing text -- Pride/Ferrell's FOUNDATIONS OF MARKETING 9E. The authors apply their personal teaching experiences to provide engaging, updated content that blends a clear presentation of fundamental principles with discussions of the latest, emerging topics influencing marketing today.
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