From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing
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30
978-3031767807
Palgrave Macmillan
2026
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loginThis book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little emphasis on promoting the branded products themselves.
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