Fundraising Analytics: Using Data to Guide Strategy
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41
978-0470165577
John Wiley & Sons, Inc., Hoboken
2008
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loginToday's successful nonprofits use information as a resource implemented in their organizational culture and realize that having an authentic vision for analytics is the key to successful fundraising. Fund-raising Analytics shows nonprofit executive directors, fundraising managers, directors of development, planned giving officers, and consultants how to turn their organizational data - with an appropriate focus on donors - into actionable knowledge.
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