Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success

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Jeremy Goldman, Ali Zagat 978-1632650474 Career Press 2016

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Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve--and your competition. Each chapter provides specific examples for effective communication and engagement, including:

  • Strategies for both in-person and digital channels.
  • Interviews, case studies, and advice from branding and marketing experts.
  • Specific guidelines for successfully navigating the most essential platforms.

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