Greener Products: The Making and Marketing of Sustainable Brands: Third Edition
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20
978-1439854310
CRC Press
2011
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loginThe Case for Greener Products
Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: The Making and Marketing of Sustainable Brands shares best practices for the design and marketing of greener products. The book examines ecosystem and regulatory pressures as well as market pressures from customers―consumers, business customers, and government purchasers―who have created a demand on manufacturers to bring more sustainable brands to market.
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