Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
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40
978-1422161982
Harvard Business Review Press,
2011
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loginCorporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explains how to turn this threat into an opportunity.
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