H2H Marketing: The Genesis of Human-to-Human Marketing
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140
978-3030595302
Springer, Cham,
2021
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H2H Marketing is packed with inspiring new concepts to help leaders in diverse industries and organizations make the shift from conventional marketing to a more human-oriented way of doing business by applying the mindset, concept and process outlined within. H2H Marketing shows you how to realign your thinking, your people and your organization to create value propositions for all relevant stakeholders. Here you will learn about the newest marketing thinking and best applications. Philip Kotler and Waldemar Pfoertsch have now followed up on their visionary book "B2B Brand Management." H2H Marketing takes the groundbreaking B2B marketing and branding principles from their previous work and combines them with fresh ideas and concepts.
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