HBR Guide to Building Your Business Case (HBR Guide Series)
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74
9781633690028
Harvard Business Review Press
2015
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loginYou’ve got a great idea that will increase revenue or boost productivity―but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea’s value. That’s not always easy: Maybe you’re not sure what kind of data your stakeholders will trust. Or perhaps you’re intimidated by number crunching.
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