HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
(0 User reviews)
57
9781422189887
Harvard Business Review Press
2013
For read a book, Please sign into your account.
loginIf you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business.
There are no reviews for this eBook.
There are no comments for this eBook.
You must log in to post a comment.
Log in
