How to Become Famous Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be
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180
978-1647825362
Harvard Business Review Press
2024
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loginConsider the most famous music group in history. What would the world be like if the Beatles never existed? This was the question posed by the playful, thought-provoking, 2019 film Yesterday, in which a young, completely unknown singer starts performing Beatles hits to a world that has never heard them. Would the Fab Four's songs be as phenomenally popular as they are in our own Beatle-infused world? The movie asserts that they would, but is that true? Was the success of the Beatles inevitable due to their amazing, matchless talent?
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