How to F*ck Up Your Startup: The Science Behind Why 90% of Companies Fail--and How You Can Avoid It

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Kim Hvidkjaer 978-1637740590 Matt Holt Books 2022

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Kim Hvidkjær was 29 years old when he became a millionaire. Two years later, after a cluster of disasters, he found himself basically broke. Now, having rebuilt his fortune as the founder of several successful enterprises and studied thousands of failed startups, Hvidkjær has become an expert in failure: what it means, what it looks like, and the strategies that business owners can use to prevent it.

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