How to Use Customer Data: Navigating GDPR, DPDI and a Future with Marketing AI
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232
978-1398615151
Kogan Page Limited
2024
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loginWhen done right, data-driven marketing can build customer trust for sustainable long-term value. This is precisely where How to Use Customer Data comes in, by breaking down everything you need to know about this fast-moving field into one simple and easy to read guide.
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