How to Write a Marketing Plan: Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan
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5
978-0749461713
Kogan Page
2011
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loginA good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results.
How to Write a Marketing Plan is a practical guide that shows readers how to formulate a workable, successful plan. John Westwood walks readers through each step of developing and writing their own real marketing plan, including: how to carry out marketing audits, setting objectives and strategies to achieve them and devising budgets.
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