Individuals in B2B Marketing
(0 User reviews)
205
978-1032482200
Routledge, Taylor et Francis Group
2024
For read a book, Please sign into your account.
loginThe business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are responsible for making decisions, negotiating, networking, branding, and all other of the firm’s vital processes. Especially in small and medium-sized enterprises (SMEs), the role of individuals is important, as those in charge of the SMEs are often the face and the mind of a company. However, the role of the individual in B2B marketing literature has often been overlooked.
There are no reviews for this eBook.
There are no comments for this eBook.
You must log in to post a comment.
Log in
