Influence, New and Expanded: The Psychology of Persuasion

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Robert B. Cialdini 9780062937674 Harper Business 2021

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In the new edition of this highly acclaimed bestseller, Robert Cialdini New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings.

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