Inside Your Customer's Imagination
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32
978-1523090204
Berrett-Koehler Publishers
2020
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loginTo surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers' hopes and aspirations, not just their needs and expectations. Co-creation partnerships require:
(1) curiosity that uncovers insight
(2) grounding that promotes clear focus
(3) discovery that fosters risk-taking
(4) trust that safeguards partnership purity
(5) passion that inspires energized generosity
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