Inside Your Customer's Imagination

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By Ratana Sath Posted on Dec 24, 2023
In Category - General Knowledge
Chip R. Bell 978-1523090204 Berrett-Koehler Publishers 2020

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To surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers' hopes and aspirations, not just their needs and expectations. Co-creation partnerships require:
(1) curiosity that uncovers insight
(2) grounding that promotes clear focus
(3) discovery that fosters risk-taking
(4) trust that safeguards partnership purity

(5) passion that inspires energized generosity

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