Insights, Strategies, and Applications of Business Analytics

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A. Arun Kumar 978-1036400231 Cambridge Scholars Publishing 2024

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This book is a transformative guide catering to undergraduate and graduate students and research scholars, providing a comprehensive understanding of critical concepts in modern analytics. In today’s fast-paced business landscape, data utilization is paramount for success. This book delves into tools and techniques facilitating the conversion of raw data into actionable insights, covering descriptive, predictive, and prescriptive analytics. Beginning with foundational principles, it ensures accessibility for readers of all backgrounds.

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